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It’s here again, my favorite Wednesday of every month. Brainchild of Ninja Master (and best selling author) Alex Cavanaugh, he and his Ninja caretakers bring support, hope, advice and good vibes for writer’s. This month is a special event as IWSG website celebrates its one year anniversary by collecting posts/contributions on writing, publishing and marketing for an upcoming book titled Guide to Publishing and Beyond. The anthology will include posts from October’s IWSG Wednesday and other information from IWSG members.
This month’s co-hosts are:
Marketing your E-book
The self/indie published E-book market gets more and more crowded every day. How do you make your title stand out and draw readers to purchase your hard work? Below are a few ideas that can help.
1) Have killer cover art. Potential readers take less than 5 seconds to browse new titles. Your cover must catch their eye, convey the story’s tone, style, and genre with enough panache to get them to follow through and investigate. Also, it has to do this with a thumbnail sized image. This is the most important thing to get right.
2) Demonstrate your expertise. Take time to show your potential readers you know what you are writing about. Review top books in your genre, guest blog on sites that your readers frequent. Provide valuable content and respond to them with sincerity. Show them the “true you” to build trust and confidence in you. Work to convince their decision to be “How can I not buy this book?” versus “Why should I buy this book?”
3) Start early. Most likely you’ve spent months, if not longer crafting your work of excellence (because you wouldn’t market anything but your best, right?) Send readers/fans early chapters for comment. Include them (and others) in the initial cover design. Offer incentives/pre-sale copies as thanks for feedback. Include “deleted” chapters, etc. to make them feel appreciated and generate interest. Get them talking about your book well before it’s launch.
4) Join forces with similar genre authors. Nothing says confidence than authors joining together to promote their work. If three authors believe in each other’s work enough to promote it in a package deal, readers will believe in them as well. Your fellow genre authors are not your competition. They are your teammates. Success for them is success for the genre of which you are a part. Utilize fellow author’s talents to build a stronger brand within the genre.
5) Have several choices of quality content. The other important part of this puzzle is to have more than one or two offerings available for your readers. If they like your work, they’ll want more. Don’t leave them wanting and then have them walk away. Wait until you can release 2 or 3 pieces in close succession to keep them interested and coming back.
What other marketing ideas for E-books have worked for you? What hasn’t worked? What did I leave out? Leave your comments below.
Dean K Miller’s first book “And Then I Smiled: Reflections on a Life Not Yet Complete” reached 8 countries, international waters, and 28 U.S. states within 3 months of its release date.
This post is for the “marketing” section of the anthology and the author authorizes its use for the IWSG anthology noted above.